Ilusions
Forma House is an architecture and interiors practice focused on creating thoughtful spaces with a strong sense of place. We built a visual identity and digital experience that reflects their balance of structure, materiality, and human-centered design.
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About
For Forma House, we created an identity inspired by the relationship between architecture, material, and place. The visual system combines structured typography with tactile imagery and a restrained digital experience, allowing the studio's work to remain the focus while giving the brand a distinctive and contemporary character.
We built the identity around contrast: structured typography paired with tactile imagery and softer compositions. The digital experience follows the same principle, giving architectural photography plenty of space while introducing subtle details that reinforce the studio's character. Material photography, restrained layouts, and generous spacing became important parts of the system, allowing the work itself to remain the main focus.
The new identity creates a more cohesive presence across the studio's communication. It gives Forma House a distinctive visual language while remaining flexible enough to support very different architectural projects.